On Attention Spans
Towards the end of the 2011 federal election, I was invited over to the home of some good family friends for easter dinner. My parents had gone down to Calgary for the weekend, leaving me without any family in town, and these fine people took pity on me. Dinner was fantastic, with delicious food and interesting conversation, and as often happens when you’re the odd person... Read More
Electronic Proxy Voting: How Does It Work?
Metaphorical, not instructive. Do not place your iPhone in a ballot box. In his post on Monday Corey Hogan suggested delegated conventions of the Liberal Party of Canada be replaced with a system where any member can attend convention, and any member can decide to proxy their vote to another instead, resulting in delegates with different numbers of votes depending on how many people... Read More
How To Cope With Aging Brands
Advice from the Brand Marketing Company Prophet: Individual brands, or even whole categories, that were once important for a particular consumer segment, become irrelevant as society evolves and tastes change. In the past, one of the most common situations in which “brands aged badly” revolved around strong associations with national pride. Many brands, such as US automakers... Read More
